Beyond dissecting the kaleidoscopic possibilities of khadi wool and handloom & khadi cotton, the reality of practising sustainable fashion at grassroots level is crucial. We are committed to using handwoven fabric that has been created by masterweavers from various craft clusters in Rajasthan & West Bengal and amalgamating it with the brand’s signature print designs, modern tailoring and contemporary styling. 

We want to capture the story of fashion as a motivator of change, a tool for transformation and a catalyst for social change. The journey has just begun towards becoming a sustainable and conscious luxury brand with a brand ethos that works towards being responsible, transparent, modern, fair and environmentally conscious in many ways. We are not perfect and we may never be but we are trying and in many ways contributing back to the society.


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